Milestone Marketing, SEO and Analytics

Web analytics and marketing analytics are different in their focus. Web analytics measures website performance and optimization. Marketing analytics measures business metrics like traffic, leads, and sales.

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Organic referral traffic is one of the basic SEO metrics marketers measure as a part of their overall program.

SEO analysis may start with an initial report on potential improvements such as keyword placement, new content creation, URL optimization, and removal of duplicate or low-performing content. It is an ongoing effort, since search results change constantly. SEO analysis therefore encompasses the use of a keyword rank tracker or a SERP tracker to continually measure your SEO efforts against industry data, competitors, and other metrics.

Without analytics, an SEO strategy would be based on guesswork. Analytics provides the data and insights needed to make informed decisions, continually optimize your strategy, and ultimately generate more traffic and more leads from your website. Getting more traffic is not just about attracting more visitors; it's about attracting the right visitors. By combining SEO with digital marketing analytics, you can ensure you're attracting visitors who are interested in what you have to offer and are more likely to convert.